This year has given me the opportunity to explore several different fields of visual communication including web design, video, stop frame animation and book making etc. Earlier on in the year we had one workshop on advertising where we were given a concept to work with and we had to create an advertisement for video or print. This was something that I thoroughly enjoyed and I new that I wanted to continue exploring advertising because I enjoyed it so much and I was proud of the final outcome that we achieved.
I have always been the kind of person who works alone, but my experience with advertising so far has made me really enjoy working in a pair and bouncing ideas off one another to produce an effective final outcome.
Advertisements in general were one of the main things that made me apply for this course. Throughout my education I have always been told not to waste my talent as an artist. When I decided to take a year out all my teachers said that I was wasting my time and that I should apply for a fine art course or a something similar because I had a talent for painting but I knew that wasn’t what I wanted to do.
It wasn’t just paintings that I loved looking at, I realised that it was everything around me. I loved photographs, illustrations, special effects, CD covers, magazine layouts and adverts. All these different things were starting to appeal to me and advertising stuck out the most. I think that this is because my older sister got a 1st in her advertising and marketing degree and I never heard the end of it. Whenever we were watching TV together she would tell me which adverts she liked and why they worked so well, and so I began to analyse them myself and figure out what could have worked better. I think it has been this influence from my sister that has made me want to work on advertising briefs. I guess I’m just lucky for having the chance to do so and figure out that I enjoy the creative process that advertising gives me.
The last brief that I did was also an advertising brief. It was the brief that I have enjoyed the most throughout this year and it was also the highest grade that I have achieved this year. Whenever I have been given the chance to explore different aspects of advertising I have done so, for example the last critical studies essay I wrote was about advertising and I researched in depth, evaluations and opinions of advertising in relation to critical theories.
Overall I chose my self written brief to be an advertising campaign because, I enjoy the work, I work in a pair which in my opinion works productively and effectively and my previous advertising work has been my best work for this year so far. I hope to take what I have learnt from my last brief and apply that to this one to gain an even more successful outcome.
